Evaluation: Question 4

(video)
Who is our target audience?
Our target audience is young people of both genders, aged 15-25, who like watching psychological horror movies.

Age
The age of our target mass audience is teenagers, aged 15-25 years old. One reason for this is because protagonist within the same age demographic; she is 17 years old. This means that the audience is able to relate to her, and therefore, will sympathise and make a primary connection with her, as she is the main character.

Tastes in Media
Our audience are interested in the broadened range of the genre of horror movies. They watch horrors such as Black Swan (2010), The Ring (2002) and Silent Hill (2006). They like the feeling of being ‘on the edge’ and love the adrenaline rush when the unexpected hits them. They are wired to psychological horrors to experience and enjoy the high levels of psychological arousal. Lifestyle Our age demographic like to live life ‘on the edge’. They are almost daredevil like, as they like to experience things that give them a sense of adventure- things that give them an adrenaline rush, just like the feeling a psychological horror gives them. For instance, they are fans of roller-coasters, skydiving, and extreme sporting activates, such as rock climbing.

Film Consumption Habits
Our age demographic earns disposable income, so they can afford to go to the cinema to watch films. However, because they are young, they do have modern and alternative ways to watching films, such as YouTube, Netflix, Blu-Ray, Sky Movies, iTunes and game consoles.